“El equipo de la ciudad”. Las narrativas de cohesión en el fútbol marplatense
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Universidad Nacional del Centro de la Provincia de Buenos Aires. Facultad
de Ciencias Sociales
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En este trabajo se analiza una narrativa particular que se ha impuesto en
el fútbol marplatense, dirigida a “inventar” un nuevo referente de
identidad futbolística local, detrás de la consigna de “el equipo de la
ciudad”. Esta narrativa de cohesión fue impuesta por distintos agentes del
campo futbolístico que intentaron construir un referente de identidad que
encarnara metonímicamente la identidad deportiva de Mar del Plata. En
distintas épocas y en grado diverso, periodistas, dirigentes, políticos,
hinchas y jugadores han insistido en la idea de formar un equipo que resuma
la identidad de la ciudad, revirtiendo los mecanismos de fisión generados
por la proliferación de más de 30 clubes, la mayoría de ellos inmersos en
fuertes rivalidades. A través del análisis de dos proyectos empresariales
que involucraron a dos equipos distintos de la ciudad (Alvarado y
Aldosivi), se ponen en escena las divergencias que surgieron entre esas
voluntades empresariales - concebidas como propuestas racionales y
modernizadoras- y aquellos que eran destinatarios de las propuestas (los
hinchas). Estos últimos actores jamás fueron pensados como partes
integrantes en la cuestión, por los que se renunció desde un principio a la
búsqueda de eventuales discontinuidades entre las racionalidades de los
distintos actores involucrados.
This paper presents a recent football narrative that has been imposed in Mar del Plata. It is directed at “inventing” a new referent for local football identity, behind the slogan of “the city team”. This narrative of cohesion was imposed by different agents in the field of football who have tried to construct a new symbol of identity that would express the sports identity of Mar del Plata. Journalists, managers, politicians, supporters and players have insisted in the idea of forming a team which could crystallise the identity of the city, reversing the mechanisms of fission generated by the existence of more than 30 clubs with powerful rivalries. Through the analysis of two entrepreneurial projects that involved two of the cities teams (Alvarado and Aldosivi), I try to shed light on the mechanisms which operate in the construction of sports identities. The divergences that appeared between the wishes of business -considered as rational and modernising proposals- and the logic of supporters in relation to this narrative of cohesion were never grasped as key parts of the problem. The supporters had never been considered as integral parts in the question, for which the agents of change renounced the search for possible discontinuities between the rationalities of the distinct social actors.
Fil: Gil, Gastón Julián. Consejo Nacional de Investigaciones Científicas y Técnicas. Universidad Nacional de Mar del Plata; Argentina.
This paper presents a recent football narrative that has been imposed in Mar del Plata. It is directed at “inventing” a new referent for local football identity, behind the slogan of “the city team”. This narrative of cohesion was imposed by different agents in the field of football who have tried to construct a new symbol of identity that would express the sports identity of Mar del Plata. Journalists, managers, politicians, supporters and players have insisted in the idea of forming a team which could crystallise the identity of the city, reversing the mechanisms of fission generated by the existence of more than 30 clubs with powerful rivalries. Through the analysis of two entrepreneurial projects that involved two of the cities teams (Alvarado and Aldosivi), I try to shed light on the mechanisms which operate in the construction of sports identities. The divergences that appeared between the wishes of business -considered as rational and modernising proposals- and the logic of supporters in relation to this narrative of cohesion were never grasped as key parts of the problem. The supporters had never been considered as integral parts in the question, for which the agents of change renounced the search for possible discontinuities between the rationalities of the distinct social actors.
Fil: Gil, Gastón Julián. Consejo Nacional de Investigaciones Científicas y Técnicas. Universidad Nacional de Mar del Plata; Argentina.
Keywords
Mar del Plata, Buenos Aires, Argentina, Identidad deportiva, Club Atlético Alvardo, Club Atlético Aldosivi, Deportes, Fútbol